Our stress level goes down, as in this example. Life suddenly gets easier, because we are no longer hampered by circumstances beyond our control. Sometimes, the experience we get from mobile is so personalized that we wouldn’t be able to reproduce it otherwise. It puts us in complete control of the experience. This personalization is essential to what makes mobile products successful. We give them permission to make these decisions on our behalf because they know enough about us to personalize everything. (At the webinar, we'll also be giving away 5 copies of SC's new book, Mobilized!)īy being constantly connected to our environment, mobile products sort through the millions of information bits we are bombarded with to show us only the ones that matter right here, right now. Sign up for our free webinar with SC Moatti, "Human First: How Mobile is Becoming an Extension of Ourselves" The more personalized they get, the better able they are to cater to our individual wants and needs. The more they know about us, the more personalized they get. Great mobile products turn the volume down on our life, and they do it by knowing a lot about us. “Depletion seems to be like turning up the volume on your life as a whole,” Baumeister says. That’s when we most feel that we lose control. “Most people use their willpower many times a day, all day.” “Some people imagine that willpower is something you only use once in awhile, such as when you are tempted to do something wrong. He calls that energy willpower, which is also the title of his best-selling book. In fact, psychology professor Roy Baumeister explains that it takes a lot of energy to keep this stress under control. We are all wired with anxieties that get triggered when we least expect them.
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